Builder of world class brands and businesses. Leader who believes the path to success should be rewarding and fun for the entire team.
Snapple was one of the first brands build by word of mouth. When it was time for growth through marketing, we created a 100% natural approach, featuring Wendy Kaufman who answered customer’s letters and then became known as “Wendy the Snapple Lady.”
Snapple was one of the first brands built by word of mouth. When it was time to grow the brand and business beyond the NY roots, we (I was Account Supervisor at the ad agency) created a 100% natural approach, featuring Wendy Kaufman who answered customer’s letters and then became known as “Wendy the Snapple Lady.” Snapple grew quickly with Wendy as a human symbol of the brand’s natural, authentic appeal.