Builder of world class brands and businesses. Leader who believes the path to success should be rewarding and fun for the entire team.
I spearheaded the partnership on behalf of BMW to introduce the first seamless integration between the iPod and the Automobile. Back in 2004, this was breakthrough technology that truly enhanced the experience. Given the powerful brands and teams of both companies, the partnership was particularly challenging to navigate. In addition to leading the teams on communication planing and creative, I managed the Agreement negotiations and even sold the program and partnership to Steve Jobs directly.