The Internet's third most popular music store couldn't come close to the marketing power and reach of iTunes or Amazon. But as a subscription-based service with an in-house editorial staff, eMusic was different. We were dedicated to discovering and promoting artists to members.
The Internet's third most popular music store couldn't come close to the marketing power and reach of iTunes or Amazon. But as a subscription-based service with an in-house editorial staff, eMusic catered to members who truly love music. As Chief Marketing and Digital Officer, I led the rebranding, acquisition and retention initiatives to grow the company.